According to media reports, in an interview, Shweta Roy, the founder of the pageant, explained the reason for including Malaika in the jury team. She has said, ‘She is such a woman who always takes a stand for herself and supports the right thing. His strong personality has inspired us to include him in the team. I think Malaika represents strong willed women, because they have become stars on their own. He has carved a niche for himself, which is the best thing about him.
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She further says, ‘I want to give a platform, voice and identity to all married women. I started this venture because I myself am an international pageant winner. When I came to know about the injustice being done to women, I started working with different NGOs working for women empowerment. Let us tell you that Malaika is very active in social media and inspires fans for fitness with her photos and videos. She competes with the new actress even at the age of 47. Apart from this, she remains in the news due to her affair with her boyfriend Arjun Kapoor.
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